No matter what empty trade hype can have you imagine, no Nigerian artist is an inborn Younger Thug or Roddy Ricch.
A few days earlier than Rema was trapping out the submarine (on his well-liked “Freestyle” EP of 2019), he was on a Mavins track singing Yoruba — he’s not even a Yoruba boy.
All of it is smart. Don Jazzy, who doesn’t have an American accent will inform Rema, “oya, sing with an American accent, na wetin go promote now be that.” Rema, who needs to blow and is new to the trade, has to pay attention and do regardless of the Don says and do it precisely like that.
That’s why there are such a lot of clones within the trade lately. Everyone feels like another person now. So many new artists on the market working effortlessly to clone Wizkid, the labels assume it’s a components and it’s, in order that they make their artists do the Wiz impression.
The success of those clones makes others wanna copy. Previously 12 months, a handful of recent artists have began doing the Rema impression, as a result of that’s what’s promoting now.
What’s extra? These artists don’t actually have a selection. For those who’re not doing what these labels need, you gained’t get signed and also you match no blow. So, Don Jazzy makes Ruger chant like Rema and types Ayra Starr like Tems.
Most of those artists most likely don’t ever get to do what they need, the type of music they wanna make. No artistic freedom within the music trade anymore.
In comes, YBNL.
That artistic freedom that has been misplaced within the mainstream for a very long time, is what Olamide has constantly given away on a platter. And that’s the reason extra city various feels like that of Adekunle Gold and Fireboy, have come from YBNL.
Check out all of YBNL’s earlier artists, from Chinko Ekun to Adekunle to Lyta to Limerick to Temmie Ovwasa to Davolee, and now Fireboy. There’s a sample; all of those artists have completely different sounds, unconventional sounds.
This merely means Olamide simply offers them the platform and lets them do what they need, the type of music they make finest. He doesn’t make them conform to trade requirements.
Fortunately for Olamide (and YBNL), artists like Adekunle Gold and Fireboy have defied the chances and grow to be profitable even with various sounds that A&R individuals swear the followers don’t like.
The handful of different artists who’ve one thing just like these various sounds are unbiased artists. Lots of them, you’ll by no means hear their names. As a result of they’ve refused to chukwu leke provide you with kplansi scatter your backa.
That’s why we should shield YBNL in any respect prices!
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