On this interview, Busola Tejumola, the Government Head of Content material and West Africa Channels at MultiChoice Nigeria, speaks with TOFARATI IGE on the brand new options within the 2021 version of Large Brother Nigeria.
Voting by textual content message is believed to be one of many main methods by which Large Brother Naija makes cash. Why was that scrapped for this version of the present?
On the finish of the day, what we concentrate on is offering one of the best content material for Africans by Africans. We want to keep true to that and that’s the reason every part we do revolve round that. We tried on-line voting for years, and final yr, viewers have been capable of vote on the GOTV and DSTV apps, they usually have been capable of vote a number of instances. This yr, we determined to vary the format of voting so that each subscriber can vote totally free on our apps. This yr, we might be dropping the SMS voting and permit individuals concentrate on the content material we’re offering.
Some individuals have complained concerning the ‘poisonous’ behaviours of among the former housemates on the present. What steps are there to make sure the area is comparatively ‘clear’ this yr?
I want to remind everybody that the present isn’t scripted. Due to that, we actually can not anticipate behaviours. Nevertheless, there are pointers that the housemates comply with in the home. It’s a international format. However, I feel we should always concentrate on what the present is for. Other than creating and offering leisure to our viewers, we’re making a platform for the housemates. It’s a huge platform for them to showcase their abilities and all they’ll do. Former housemates are doing properly, and it’s not simply concerning the winners. There are fairly a lot of former housemates who didn’t win however have gone on to be actually ‘huge’ and related within the trade. The present is virtually a mirrored image of who we (Nigerians) are. We reside in a rustic the place there are totally different tribes and totally different cultures. In the event you put individuals from totally different cultures throughout the nation in a single area, it’s anticipated that there could be some disagreements. Over and above that, we do know that everybody makes up for it and they’re all good.
Some individuals say MultiChoice Nigeria ought to sponsor extra academic exhibits and never BBN. What’s your response to that?
We do have a wide selection of about 200 channels on our platform that present a mixture of leisure, data and schooling. So, we do present academic content material. We offer one thing for everybody throughout the totally different genres which are accessible all over the world.
Again to Large Brother, the present gives data, leisure and schooling. The duties in the home are purposefully created and developed to teach a few of our viewers on totally different topical points.
What plans are emplaced to maintain the housemates secure from COVID-19?
Large Brother Naija is without doubt one of the few actuality exhibits that have been capable of run amidst the pandemic. We had the Lockdown version final yr and we didn’t document any circumstances of COVID-19.
We now have put some measures in place and we’re working hand in hand with the Lagos State Security Fee, to ensure we’re following protocols which have been set. All of the intending housemates have been examined a number of instances and they’re at the moment in their very own ‘bubble’. Additionally, we’re limiting exterior interactions. So, there wouldn’t be any visitor artiste, ‘ninjas’ or different exterior aspect sights. We’ll preserve the present closed, identical to we did final yr.
What different new options can be found on this version of the present?
There are new currencies. There may be additionally a brand new present on Showmax referred to as ‘The Buzz’ and we hope that viewers would stay engaged at some point of the present.